50X Increase in Revenue Within 12 Months
Boosted monthly sales from £1,627.64 to £55,804.30 for a Sports & Outdoor brand in the UK market.
Revenue Before
£1,627.64
Revenue After
£55,804.30
Growth
50X
Net Margin
25%
Revenue Growth
Overview
This case study highlights the journey of an account we managed from the very beginning. Over the course of 12 months we scaled a Sports & Outdoor brand in the UK market from just £1,627.64 per month to £55,804.30 per month while maintaining profitability and lowering TACOS.
Monthly Performance
| Month | Ad Spend | Sales | TACOS | Profit |
|---|---|---|---|---|
| Jan 2024 | £541.50 | £1,627.64 | 33.26% | -£133.44 |
| Feb 2024 | £1,460.91 | £5,202.59 | 28.08% | -£160.23 |
| Mar 2024 | £1,991.91 | £11,031.09 | 18.08% | +£763.35 |
| Apr 2024 | £3,235.63 | £21,423.86 | 15.10% | +£2,120.96 |
| May 2024 | £2,818.00 | £20,611.01 | 13.67% | +£2,335.22 |
| Jun 2024 | £3,046.94 | £29,643.07 | 10.27% | +£4,366.42 |
| Jul 2024 | £4,063.49 | £41,097.22 | 9.88% | +£6,213.89 |
| Aug 2024 | £5,456.31 | £40,755.10 | 13.38% | +£4,735.74 |
| Sep 2024 | £4,975.57 | £44,486.56 | 11.18% | +£6,148.04 |
| Oct 2024 | £3,946.92 | £34,797.01 | 11.34% | +£4,753.27 |
| Nov 2024 | £4,334.15 | £55,804.30 | 7.76% | +£9,620.66 |
PPC Strategy
The biggest challenge was managing more than 100 SKUs while keeping advertising profitable. Instead of allocating most budget to expensive products, we used lower-priced products as traffic drivers. We increased visibility, created virtual bundles, utilized defensive advertising campaigns, and cross-sold higher-priced products to maximize overall account growth.
Campaign Types
Sponsored Products Broad Match and Product Targeting delivered the strongest performance. Sponsored Display campaigns also contributed positively. Broad targeting helped us maintain lower CPCs while driving large traffic volumes and profitable sales growth.
Conclusion
Through strategic SKU prioritization, virtual bundles, defensive advertising, and continuous optimization, we scaled the brand from £1,627.64 per month to £55,804.30 per month while reducing TACOS and increasing profitability. This case demonstrates how the right Amazon PPC strategy can create exponential growth even in highly competitive categories.