From $3,160.02 to $23,744.00 Within 7 Months
Built a Pet Supplies brand from scratch and scaled monthly revenue from $3,160.02 to $23,744.00 while improving profitability.
Revenue Before
$3,160.02
Revenue After
$23,744.00
Growth
751%
Net Margin
35%
Revenue Growth
Overview
We onboarded this Pet Supplies brand in May 2024 and transformed a struggling account into a profitable growth machine. By lowering CPC, improving keyword relevancy, and restructuring campaigns, we scaled monthly sales from $3,160.02 to $23,744.00 while significantly improving profitability.
Monthly Performance
| Month | Ad Spend | Sales | TACOS | Profit |
|---|
PPC Strategy
The main challenge was high CPCs, low conversion rates, and tight margins. We shifted the account away from expensive high-volume keywords and focused on highly relevant search terms. Our goal was reducing CPC while maintaining strong conversion rates and sustainable growth.
Campaign Types
Broad Match, Phrase Match, Auto Campaigns, and Product Targeting formed the core campaign structure. Sponsored Products delivered the majority of profitable sales while helping improve organic rankings and overall account performance.
Conclusion
By focusing on relevancy, lowering CPC, and building a research-driven campaign structure, we increased revenue by more than 750% while maintaining profitability. This account demonstrates the power of strategic PPC management and disciplined optimization.