From $17,152.92 to $35,374.07 Monthly Revenue
Doubled sales for a Beauty & Personal Care brand while improving profitability and lowering ACOS.
Revenue Before
$17,152.92
Revenue After
$35,374.07
Growth
100%
Net Margin
45%
Revenue Growth
Overview
This Beauty & Personal Care brand approached us after a disappointing experience with a previous PPC agency. The challenge was simple: increase sales by at least 27% while maintaining ACOS around 35%. We accepted the challenge and successfully doubled monthly revenue while significantly improving profitability.
Monthly Performance
| Month | Ad Spend | Sales | TACOS | Profit |
|---|
PPC Strategy
Instead of relying heavily on expensive exact-match campaigns, we shifted toward broader targeting, lower bids, Sponsored Display campaigns, and video ads. This approach allowed us to capture more traffic at lower costs while maintaining profitability. We also continuously optimized campaign structure based on performance data and seasonality trends.
Campaign Types
Sponsored Products Broad Match, Phrase Match, Product Targeting, Sponsored Display Ads, Video Campaigns, Brand Store Optimization, Sponsored Brand Video Ads, and Banner Campaigns were all utilized to scale performance while controlling advertising costs.
Conclusion
By focusing on efficient traffic acquisition, diversified campaign structures, and continuous testing, we doubled monthly revenue from $17,152.92 to $35,374.07 while dramatically improving profitability. This case demonstrates how a disciplined PPC strategy can outperform aggressive spending and create long-term sustainable growth.